This campaign was crafted to relaunch Chapa Dimba after a 4 year hiatus.
Through different protagonists, we show players progressing from a grassroots level to the international stage. We capture the players in their iconic moments, speaking to the truth that it is their talent which carries them forward.
Using AI to create the animated world allowed us to showcase a variety of settings in which the footballers play and the cultural nuances thereof, with gradual improvement of pitches and facilities highlighting progress. AI helped us create striking visuals that grab attention and drive the narrative forward.
We created scene extensions as opposed to regular cutdowns, which allows us to extend the storytelling and derive more value from the main asset.
Key visuals depict players in iconic moments.
Digital billboards to elevate the OOH experience.
Static billboards and ambient branding.
Tournament kits.
Matatu branding.
Behind the scenes.
Strategist: Joanna Gow
Creative Director: Mburu Ng'ang'a
Art Directors: Paul Mwangi, Mburu Ng'ang'a
Retouch Artist: Paul Mwangi
Copywriters: Mburu Ng'ang'a, Patricia Wangui, Victoria Zidi
Designers: Julie Gachungi, Wambui Milton
Motion Graphics: Feysal Nair, Jerome Chari
Art Directors: Paul Mwangi, Mburu Ng'ang'a
Retouch Artist: Paul Mwangi
Copywriters: Mburu Ng'ang'a, Patricia Wangui, Victoria Zidi
Designers: Julie Gachungi, Wambui Milton
Motion Graphics: Feysal Nair, Jerome Chari
Production: Quite Bright Films
Director: Charlie Rose
DOP: Willie Nel
Photographer: Migwa Nthiga
VFX and Post: Polycat Studios
Director: Charlie Rose
DOP: Willie Nel
Photographer: Migwa Nthiga
VFX and Post: Polycat Studios
